How to communicate Corporate Sustainability

Roughly 42% of green claims are exaggerated, false, or deceptive, according to a report by the International Consumer Protection and Enforcement Network. This points to greenwashing on an industrial scale.

Greenwashing penalties vary, depending on the country the business operates in, but generally companies can face fines of up to 10% of their global turnover. And individuals could be hit with penalties of up to £300,000 ($358,000) for making misleading green claims.

Our 10-point Anti-Greenwashing Checklist outlines all the ways you can make sure to avoid greenwashing, creating a comms plan your audience can trust.