How to avoid greenwashing in brands' communications

Our VP Marketing Nikki Stones met with communications and sustainability experts Karen Sutton, founder at Global Good Awards, and Ed Fletcher, Co-Managing Director at Shape History, to discuss the do’s and don’ts when communicating about your brands’ strategy for a cleaner planet.

Tune in to learn about:

• What greenwash is, and is all greenwash equal?
• How to go about avoiding the pitfalls
• The big no-no’s when it comes to sustainability communications
• The big yes yes’s: what brands can and should do for a healthier planet today
• Getting started, first steps brands can take on their sustainability journey and how to communicate them