CleanHub

Tru Earth's plastic sustainability report

How we’re protecting oceans from plastic waste

Tru Earth

At Tru Earth, we're proud to say that our partnership with CleanHub is preventing 15,000 kg of plastic waste from ending up in landfills, open environments, or our oceans.

Member of Business Coalition UN Treaty on Plastic Pollution
Verified by TÜV SÜD - ISO 14064-3:2020
Prevent Waste Alliance

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Our sustainability commitment at Tru Earth

Tru Earth intro

Why we act on plastic

Tru Earth is battling single-use plastic waste—starting in the home. Five years ago, we introduced our innovative laundry eco-strip®, with plastic-free, fully recyclable, lightweight packaging, as an alternative to traditional cleaning products in plastic containers. Together with our customers, who we call our #TruChangeMakers, we’ve reduced nearly 200 million plastic containers from entering the environment. We’re committed to a clean that’s cleaner for the planet. 

Even though Tru Earth doesn’t contribute to plastic waste piling up in oceans and on shorelines, we are still committed to rolling up our sleeves and opening up our wallets to help clean them. We’re proud to partner with CleanHub to not only prevent plastic from reaching the ocean, but also support the creation of dignified employment for waste workers in countries like India and Indonesia. 

More than
2 billion people worldwide
dispose of their trash in nature because there are no waste collection services.

Through our partnership with CleanHub, we fund waste collection in coastal communities where services were previously unavailable or not affordable.

This year we're supporting these sustainability projects

Through CleanHub, we fund projects that collect plastic waste - either directly from nature, at community collection points or directly from local households. The plastic is then sorted and any material that can be recycled is reused. Plastic that cannot be recycled is used as an alternative fuel in cement production, replacing coal and gas. This prevents the plastic from entering the environment again.

8,466 kg

2024-25

In progress

56% of progress so far

1st July 2024 - 30th June 2025

15,000 kg commited

How we support local communities

By supporting waste collection, we improve lives in coastal communities and create safe and dignified jobs with fair pay and opportunities.

By working with CleanHub, we’re making sure 15,000 kg of plastic will never end up in our oceans. 🙌

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